Why we do it

We are starting with professional sport, specifically, women’s cricket. Our co-founders – Shaun Martyn and Lisa Sthalekar – have professional and personal ties to the globally played and watched sport and have seen, first-hand, the potential for reaching people globally through a shared love for cricket.

Our founding activity surrounds a cricket tournament and women’s conference, presenting opportunities for professional female crickteters and everyone involved with bringing such an international event to fruition.

 

State of Play

Why Women’s Cricket?

Sport has tremendous potential to empower women and girls throughout the world with its huge power to generate real social, economic and environmental change and contribute to sustainable development and social cohesion.

Sport can empower all people, women and men, for a sustainable future for people and the planet 50-50 by 2030.

Interesting fact: 24.5 million audience size who watched the Women’s T20 2016 cricket tournament in India.