Gender pay equity and professional sport – what’s the go?!

Women’s International Cricket League

I’ve got a lot of questions that need answering and I hope someone can help me. Some of these questions have been on my my mind long before I started FairBreak. Longer still before #genderequity #genderequality and #genderpaygap existed as hashtags. But for now, let’s start with a couple.

How do the governing bodies in major sports justify less than equal pay?

When I see the passion, skill and rightly-deserved success of the Australian women’s soccer team, the Matildas,

I’m perplexed. More paying fans turn up to watch them play against Brazil than an AFL semi-final, or to see the Wallabies play in Australia. And yet, for years one of the central arguments concerning gender pay equity in professional sport has been that a women’s game wouldn’t generate a paying audience.

That doesn’t seem to be the case now.

How do the governing bodies in major sports justify less than equal pay? the Matilda’s should surely be paid the same as the Wallabies shouldn’t  they? They draw a bigger crowd.

To further reinforce the value of the Matildas, the FFA has just announced that they are moving the FFA Cup final date from November 22 because the Matildas game against China takes precedence.

So is there something that I’m missing here? I hope someone can help me to better understand.

There is a lot to cogitate on.

If 126 million viewers watched the ICC Women’s World Cup cricket final overall, which includes I.I million alone in the UK, what was the advertising revenue generated? Where did that go?

I’m curious about how advertising revenue generated from women’s sport and fan engagement is distributed.

Plenty more questions, but so few answers… more to come next week.

– Shaun Martyn, FairBreak and WICL Founder.


Namibia — Cuba’s female boxing revolution

We love this!

Originally posted here: “Because women should protect their beautiful faces”


A film by Maceo Frost produced by Revolver & Made by Forest.
Long version coming soon

Starring: Namibia Flores Rodriguez
Director: Maceo Frost
Director of Photography: Lionel Cabrera
Executive Producer: Jesper Pålsson & Raymond Van der Kaaij
Production Company: Revolver & Made by Forest
Producer: Klaudia Gainza, Filip Kiisk
Line Producer: Viktor Rising
Additional footage: Maceo Frost
Editor: Andreas Arvidsson
Color: Oskar Larsson, Chimney
Translations: Mia P. Salazar
Title design: Robert Norgren
Sound Design: Jorge Olivares Rivas / At The Lab Sweden
Music: Spectrum Trio – Ogun
Service Production Company: Cubana Production
Special Thanks to: Steve Angello and Alfredo & Leo Sanchez

Mostly shot on Blackmagic Pocket with additional A-cam s16mm

A robust discussion about gender equity at our inaugural Gala Dinner

A huge thank you to all those who contributed to a successful and most enjoyable evening at our first FairBreak and SolarBuddy Gala Dinner at the Sofitel Wentworth in Sydney on June 7.

The Pymble Ladies’ College Jazz band and vocalists set the scene perfectly to start the night, followed by sensational vocalists through the night.

Our esteemed panel of Jim Maxwell, Senator Bridget McKenzie, Mary ‘Kaye’, Vicki Waters and Eugenie Buckley was brilliantly facilitated by Sharn Bedi in addressing a number of gender based issues across sport, business, education and government. You can read some of the highlights in the tweets below.

A big thank you to those students who worked on the event – Carlissa Eves and Lauren Faahan-Smaith – and also our co-MC Amy Graham, all from Pymble Ladies’ College. Working with these students is another element of our charter to create opportunity with our educational partners.

The next phase of our development is now well underway with the relationship we have formed with Twitter and the corporate and institutional support that is evident

– Shaun

Connect with us on Twitter @FairBreakGlobal and follow the conversation #FairBreak


Panellists prepare for ‘Gloves off for Opportunity’ discussion

We are thrilled to announce the panellists who will share their insights and ideas in our ‘Gloves off for Opportunity’ discussion at the FairBreak and SolarBuddy gala dinner on June 7.

Tickets are still available to join in the fun at Sofitel Wentworth Sydney.

Senator Bridget McKenzie: Bridget is The Nationals Senator for Victoria. Bridget is firm in her belief that strong regional economies and secure regional communities are critical to the future prosperity of our great nation.

Eugenie Buckley: Eugenie is the founder and principal at Suiko Consulting, a specialist sports and major events company.


Jim Maxwell AM: Jim is the most experienced cricket commentator on the ABC having covered over 230 Tests since joining the station in 1973 as a trainee.

Mary ‘Kaye’ Konstantonopoulos: Mary is a lawyer at Clayton Utz and a passionate sports fanatic who founded Ladies Who League in 2013, a thriving rugby league community.

Vicki Waters: Vicki is Principal of Pymble Ladies’ College, an all-girl school at the forefront of educational leadership and innovation.


FairBreak: “Our vision is to create a fully sustainable and exponentially growing business that allows women to pursue whatever field of endeavour they like, and to be remunerated for that fairly and equally; to pursue a ‘pure sport’ philosophy, free of corruption and inequality.”

Pure sport is central to our ethos

Pure sport is central to our ethos; free of corruption, accessible to all and firmly grounded in the best traditions of sportsmanship.

Sport should be fun. It should lift us up and inspire.

Too often sport is presented as constantly striving for something bigger, stronger and faster. That’s all well and good, and of course striving to be better is something to be encouraged, but not at the expense of the contest and the people involved.

I sat enthralled watching Sergio Garcia, a Spaniard, and Justin Rose, an Englishman, battle hole for hole and shot for shot in the recent golf US Masters. Friends, teammates for Europe in the Ryder Cup yet here, on one of the worlds greatest sporting stages, adversaries.

What we witnessed was pure sport.

To watch them smile and enjoy the play of each other. To see them acknowledge a great shot by their rival and embrace after the final putt, one in complete ecstasy and one in consolation, was to witness sport at its most pure.

Inspirational, Respectful, Inclusive, Pure.

– Shaun Martyn

Are the days of the player contract in cricket numbered?

It appears to me that we are on the cusp of a dramatic shift in the organisation of professional cricket as we know if.

With the emergence of T20 cricket, the opportunity for players, particularly male players, to ply their trade and be handsomely rewarded has reached new heights.
With more and more private leagues developing the opportunity will only increase.
Coupled with this the changing broadcast space, the power of social media and the ability of individual players to build a global profile, we have a very fluid and unregulated environment.

There are many players right now that play cricket for multiple organisations. Some elite players have 5 or 6 different teams they are playing for in any 12 month period.
For a player this means multiple systems, coaches (batting, bowling, fielding) physiotherapists, sports psychologists, strength and conditioning coaches, owners and administrators.
It’s a plethora of information that needs to be processed and in many cases there can be conflicting approaches to the game between organisations.

How far away are we from players having just their own coaches and medical people that travel with them in the same way as tennis players and golfers? If the individual player wants to create a high performance environment then this to me seems to be the logical next step.

The other factor in this is the remuneration for many of the coaches and professional support staff.
In many cases they are preparing players for other organisations to benefit and often have to fix problems created by another organisation without compensation.
The opportunity then presents itself for coaches to just work with an individual player or two, travel with them and be properly compensated for their expertise. Just like tennis and golf. An elite coach is entitled to be paid at a level commensurate with their skill and experience.
If I was an elite player I would certainly want to work just with my coaches. People who knew my game, my body and me.

Signing long terms contracts with any one organisation, be it national or private could restrict the ability for an individual player to properly control their career and earnings. At the moment they are dancing to too many different tunes.
We may have a situation emerging where cricketers become sole traders like golfers and tennis players.
There are examples of this right now.
Are administrations prepared for what is emerging and the fluidity of the marketplace?

Player movement and lack of perceived loyalty is perhaps something the traditional cricket fan doesn’t like, however, it is what it is.
We may be moving to an era where players accept an invitation to play under specific terms and conditions.

How would this impact on national boards and the ICC?

I believe the national boards would move into the space of doing more to foster the game, especially at a grass roots level. They would organise national age tournaments and national squads paid under the terms and conditions of each competition. Similar to what occurs now but with a different contract or player agreement structures.

At an international level there would still be global competitions, however they again may take on different structures depending on the format. Test cricket, One Day Internationals and T20 tournaments all afford a variety of options.

Food for thought, but don’t take too long because change is coming, if it isn’t already here.


Welcome to Fairbreak

What has evolved from our work in establishing WICL is a broader initiative focused on our three key pillars of Opportunity, Education and Performance for Women.

The more we do, the more obvious it has become that developing a stand alone female sporting product is like dropping a pebble in a pond.

FairBreak is that pond. We can’t see the boundaries of the pond, we just know that we can exert influence and create opportunity in all areas; sport, politics, business, health, and media are just some. The scope is infinite in our minds.

We have also attracted a broad base of supporters and enthusiastic participants who work with us around the globe. That base builds daily and exemplifies our collaborative and collegiate approach to creating opportunity.

We invite you to join us in the game we are playing – there are no boundaries!

Shaun Martyn