Gender pay equity and professional sport – what’s the go?!

Women’s International Cricket League

I’ve got a lot of questions that need answering and I hope someone can help me. Some of these questions have been on my my mind long before I started FairBreak. Longer still before #genderequity #genderequality and #genderpaygap existed as hashtags. But for now, let’s start with a couple.

How do the governing bodies in major sports justify less than equal pay?

When I see the passion, skill and rightly-deserved success of the Australian women’s soccer team, the Matildas,

I’m perplexed. More paying fans turn up to watch them play against Brazil than an AFL semi-final, or to see the Wallabies play in Australia. And yet, for years one of the central arguments concerning gender pay equity in professional sport has been that a women’s game wouldn’t generate a paying audience.

That doesn’t seem to be the case now.

How do the governing bodies in major sports justify less than equal pay? the Matilda’s should surely be paid the same as the Wallabies shouldn’t  they? They draw a bigger crowd.

To further reinforce the value of the Matildas, the FFA has just announced that they are moving the FFA Cup final date from November 22 because the Matildas game against China takes precedence.

So is there something that I’m missing here? I hope someone can help me to better understand.

There is a lot to cogitate on.

If 126 million viewers watched the ICC Women’s World Cup cricket final overall, which includes I.I million alone in the UK, what was the advertising revenue generated? Where did that go?

I’m curious about how advertising revenue generated from women’s sport and fan engagement is distributed.

Plenty more questions, but so few answers… more to come next week.

– Shaun Martyn, FairBreak and WICL Founder.


Education partnership with Pymble Ladies’ College

We are so pleased to have begun our social media training program with four students from Pymble Ladies’ College as part of our Education partnership with the Sydney school.

Over the next few months we’ll work with the group to teach them about social media for business, providing them with skills to develop content and understand the value of social media for stakeholder engagement.

Thank you Isobel, Lucinda, Sarah and Ayra for your time and enthusiasm working with us. We are so grateful to the College’s Principal – Vicki Waters, Director of Community Engagement – Kelly Mancey, and head of the Middle School – Tammy Rees-Davies, for enabling this wonderful opportunity.

Namibia — Cuba’s female boxing revolution

We love this!

Originally posted here: “Because women should protect their beautiful faces”


A film by Maceo Frost produced by Revolver & Made by Forest.
Long version coming soon

Starring: Namibia Flores Rodriguez
Director: Maceo Frost
Director of Photography: Lionel Cabrera
Executive Producer: Jesper Pålsson & Raymond Van der Kaaij
Production Company: Revolver & Made by Forest
Producer: Klaudia Gainza, Filip Kiisk
Line Producer: Viktor Rising
Additional footage: Maceo Frost
Editor: Andreas Arvidsson
Color: Oskar Larsson, Chimney
Translations: Mia P. Salazar
Title design: Robert Norgren
Sound Design: Jorge Olivares Rivas / At The Lab Sweden
Music: Spectrum Trio – Ogun
Service Production Company: Cubana Production
Special Thanks to: Steve Angello and Alfredo & Leo Sanchez

Mostly shot on Blackmagic Pocket with additional A-cam s16mm

The impact of the cricket pay dispute for female players

Shaun Martyn’s interview with ABC Radio’s Tracey Holmes

Weekly sports wrap with Tracey Holmes

FairBreak founder Shaun Martyn was a guest on ABC Radio’s The Ticket with Tracey Holmes to discuss the recent crisis in Australian cricket with a major pay dispute between Cricket Australia and players.

Listen to the full show for an interesting discussion, or head to 49:39 minutes into the show for Shaun’s interview where Tracey asks what this crisis means for Australia’s top women cricketers.

Shaun says, ‘female players pursuing a professional career in cricket may now be questioning the sacrifices and decisions they’ve made to represent their country … but there is hope in unity between male and female players, although athletes are athletes regardless of gender.’

Have a listen and tell us what you think.

A robust discussion about gender equity at our inaugural Gala Dinner

A huge thank you to all those who contributed to a successful and most enjoyable evening at our first FairBreak and SolarBuddy Gala Dinner at the Sofitel Wentworth in Sydney on June 7.

The Pymble Ladies’ College Jazz band and vocalists set the scene perfectly to start the night, followed by sensational vocalists through the night.

Our esteemed panel of Jim Maxwell, Senator Bridget McKenzie, Mary ‘Kaye’, Vicki Waters and Eugenie Buckley was brilliantly facilitated by Sharn Bedi in addressing a number of gender based issues across sport, business, education and government. You can read some of the highlights in the tweets below.

A big thank you to those students who worked on the event – Carlissa Eves and Lauren Faahan-Smaith – and also our co-MC Amy Graham, all from Pymble Ladies’ College. Working with these students is another element of our charter to create opportunity with our educational partners.

The next phase of our development is now well underway with the relationship we have formed with Twitter and the corporate and institutional support that is evident

– Shaun

Connect with us on Twitter @FairBreakGlobal and follow the conversation #FairBreak


Own a unique work from Aboriginal artist Merryn Apma

We are so pleased and excited to have had Merryn Apma produce a signature piece for us to auction at our recent Gala Dinner. The piece was purchased by Pymble Ladies’ College at our dinner on June 7 and now hangs proudly in the school. It tells the story of WICL/FairBreak and the image is one that will have an enduring place with everything that we do.

As a further development in our relationship with Merryn and her work she has given us access to the below pieces. Purchasing one of these pieces not only recognises the work Merryn is doing but also supports the wider endeavours of FairBreak/WICL in creating and encouraging opportunities for women.

“I’m very pleased to have my work associated with FairBreak/WICL. I’m committed at all times to creating opportunity for women not just here in Australia but all around the world,” says artist Merryn Apma.

If you’d like to purchase one of the following pieces then please contact us directly –


My Mob Gathered along the Todd River $9500

Connections to Country Black and White $4200

Blooming Desert Roses $4200

Desert Clans and My Mob sitting on Country $4500 each

Connections to Country $6500 stretched


FairBreak uses digital platforms to enhance the community experience

At FairBreak we are excited to engage fans in the most innovative ways, bringing them the best of the game live as it happens, combined with the best of fan conversation. We see this as key to enhancing the overall experience while reinforcing the positive messages underpinning FairBreak.

We’re especially excited to be working with Twitter to embrace the innovations they are bringing to live sport – we look forward to exploring how the power of the platform can help us deliver new experiences and drive fan engagement around the WICL.

Connect with us @FairBreakGlobal #fairbreak

Merryn Apma, Aboriginal artist, donates work to our Gala Dinner

Merryn is a famous Aboriginal artist and powerful advocate for Aboriginal issues in the community. She was part of the Long Walk and has generously produced a signature piece of Art for us for the FairBreak and SolarBuddy Gala Dinner on June 7, 2017.

This piece tells our story. The inner circles represent Aboriginal women, women from arguably the oldest culture on earth, linked by the next level of circles representing sports to all women in the world. The outer circles represent women of all cultures.

We are so grateful and humbled by Merryn’s kindness in giving us this piece.

Merryn has kindly donated her artwork for the FairBreak and SolaBuddy Gala Dinner

Tickets to the Gala Dinner in Sydney on 7 June 2017 available here.

About Merryn

Merryn Apma is a highly influential Aboriginal artist who resides in Tilba NSW. Merryn opened an Aboriginal Art Gallery in August 2015 where she showcases Aboriginal and Torres Strait Islander artists from all over Australia. A big heart within a tight knit community, Merryn has been a powerful leader for Aboriginal issues since the famous Long Walk led by former AFL footballer Michael Long from Melbourne to Canberra in 2004.