World’s first dedicated women’s cricket clothing brand, Lacuna Sports, announces a multi-year partnership with Fairbreak Global

World’s first dedicated women’s cricket clothing brand, Lacuna Sports, announces a multi-year partnership with Fairbreak Global

Pioneering sportwear brand Lacuna Sports and Fairbreak Global enter an exciting collaboration built on their shared mission, to ensure that cricket is accessible to all women. The multi-year deal will see Lacuna Sports exclusively design and manufacture high performing playing and training kits, which will be worn by all players across the Fairbreak Global tournaments.

Lacuna Sports is on a fearless quest to enhance and enable female cricketers through bespoke women’s performance sportswear from grassroots, into the highest level of the game, believing that every women should feel comfortable, confident and able to focus on their game. The partnership includes producing clothing for coaches, match officials and all tournament staff.

Lacuna Sports founder Leigh Burns said, “Since our inception, our mission across each and every one of our designs has been to strip away any barriers that stop women from playing cricket. When wearing Lacuna, women have the comfort and freedom to explore their ambition and focus on reaching their full potential, without distraction.”

Burns continues, “Fairbreak Global make change by fostering the unifying nature of sport. Their energy and passion to drive equality and inclusivity through cricket is having a huge impact. We are delighted to be part of this movement.”

Fairbreak CEO Cheryll Rogers said, “It’s a pleasure to work with Lacuna; from our first conversation it was clear that their passion and drive to create the very best experience for female players was aligned to our vision. Their drive to accommodate the many physical differences in the female physique, as well as the needs of those players with religious observations, will make it easy for all of our players to find the perfect form and fit for the way they want to look and feel on the pitch.”

She continues, “The special ordering service, developed by Lacuna for Fairbreak, will make it stress free. Players and staff from different countries and using different languages can access a portal and choose exactly which items and fit they prefer from the extensive range. The quality, fabrics and manufacturing meet our objectives to uphold the pillars of sustainability and their beautiful designs will really put the finishing touches to our gold standard competition.”

The partnership between Lacuna Sports and Fairbreak magnifies a shared purpose to bring equality, inclusivity, focus and passion to women’s cricket and to ultimately; raise the game.