Invitational 2022

MEDIA RELEASE: Barmy Army announced as a FairBreak Invitational Women’s Cricket Team Sponsor

Barmy Army announced as a Team Sponsor for the FairBreak Invitational Women’s Cricket Tournament in Dubai

Sydney, Australia (22 March, 2022) – One of cricket’s best-known brands, The Barmy Army, will sponsor a team at the FairBreak Invitational Women’s Cricket T20 Tournament scheduled for Dubai from May 1-15, 2022.

Named ‘The Barmy Army’ by Australian media during England’s 1994/95 Ashes tour of Australia due to their undying loyalty and desire for having a good time in a hopeless situation, this ragtag bunch of backpackers has evolved into a world-famous supporters’ club, sports promoter and cricket brand.

To aid in the advancement of the women’s game globally, The Barmy Army has recently moved into the development of mixed cricket academies. Sponsoring a team in the FairBreak Invitational aligns with The Barmy Army’s mission to open the game to a wider audience with a focus on women, families and younger supporters.

“Spreading the joy of cricket is what the Barmy Army does well. We are delighted to have the world’s most recognisable fan-club brand sponsoring a team in our tournament,” says Shaun Martyn, FairBreak founder. “The Barmy Army has helped grow the popularity of cricket across all ages and backgrounds through their passionate support, fundraising, songs and anthems.”

Barmy Army founder, Paul Burnham, says, “FairBreak and the Barmy Army are a tremendous fit and working with Shaun and his team over the last few weeks has been truly eye opening. As an organisation, we are really excited about being involved with our first branded team and helping promote the world’s best sport globally and, obviously, winning the tournament off the field and on it!”

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Media contacts:

FairBreak Global, Kimberley Lee: Kimberley.lee@fairbreak.net

FairBreak Global, Karen Motyka: kmotyka3@gmail.com

MEDIA RELEASE: FairBreak Global appoints PR specialist, Ebba Qureshi

FairBreak Global appoints PR specialist, Ebba Qureshi, for May 2022 Tournament support in Pakistan and South Asia

Sydney, Australia (2 March, 2022) – FairBreak Global is pleased to announce that public relations specialist, Ebba Qureshi, who is also Founder and CEO of FemGames, has been appointed to work alongside the FairBreak team. Qureshi will cover the Pakistan and South Asia regions for the FairBreak Invitational in Dubai from 1-15 May, 2022.

“Ebba brings a wealth of experience and an enormous commitment to the core principles of FairBreak – Equality, Opportunity, Diversity and Inclusion. It’s an exciting time to have Ebba join us,” says Shaun Martyn, FairBreak Founder.

Ebba Qureshi (pictured) exclaims she is, “Absolutely delighted to be joining Fairbreak, an ICC approved Women’s T20 tournament in Dubai in May 2022. It’s been a long passion of mine to see franchise cricket for women come alive!

This tournament brings a world-first event to women’s cricket featuring six franchise teams with players from 36 countries including Pakistan. It also features well-known favourites, such as Sana Mir, alongside players including Diana Baig, Fatima Sana and Aliya Raza who will be amongst the teams.

“An impressive list of global broadcasters, media groups and corporate organisations have come together to enhance this sporting phenomenon. With the fantastic following of The Women’s Hundred last year – this will only add to the exciting calendar of Women’s cricket,” says Qureshi.

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MEDIA CONTACTS

FairBreak Global: Kimberley Lee (Sydney), kimberley.lee@fairbreak.net